Virginia Dealer University

Welcome to the 2019 Fall Semester of Virginia Dealer University!  This semester we will be hosting a FREE workshop teaching you how to maximize your marketing dollars.

Virginia Dealer University is partnering with Comcast Spotlight and auto expert Brian Pasch for a FREE auto dealers workshop on Wednesday, October 9th in Richmond.
If you struggle to determine which marketing dollars are working and which are wasted, this workshop is for you. It's a must-attend, hands-on session that allows you to inspect your dealership results and make meaningful changes with the help of an automotive advertising expert.
Remember to bring:
  • Your marketing/digital manager
  • Laptop and charger
  • Access to Google Analytics and Google My Business


Wednesday, October 9, 2019
10 a.m. - 1:30 p.m.


The Place
4036-C Cox Rd.
Glen Allen, VA 23060

(Lunch provided; Doors open at 9:30 a.m.)

Topics Include:

  • How to inspect and calculate Cost Per Sales Opportunity
  • Inspecting and optimizing your #1 FREE marketing tool
  • Creating a modern marketing strategy and brand promise

Brian Pasch

Auto Expert & CEO, PCG Companies

Brian Pasch


Brian has built his automotive business insights and strategies on a foundation of 20+ years in information technology and marketing leadership, traveling extensively around the globe to educate automotive professionals on consumer shopping patterns, online marketing strategies, and selling more vehicles in the digital age.