Sales & Marketing

How do dealers keep their sales processes on track in a constantly changing landscape? In this episode of VADA Live, host Dan Carrigan talks with Andy Seidenman, a 30-year industry veteran and NADA Academy Instructor, about maintaining structure, avoiding “process evaporation” and driving lasting success. Tune in for expert insights on topics like dealership training, CRM strategies, the power of reinforcement in establishing new processes and more.

What digital strategies are actually delivering results for dealerships in 2025? On this edition of VADA Live, host Dan Carrigan sits down with Michelle Radley of Radley Auto Group, Aris Woolfolk of Aschenbach Automotive Group, and Scott Pechstein of Digital Air Strike to talk lead reactivation, CRM performance, platform shifts, and how to stay competitive on a tight budget. From the impact of AI tools to signs it’s time to adjust your strategy, this conversation offers practical takeaways for teams looking to sharpen their digital approach.

How can dealerships make car buying faster and more customer-friendly in today’s market? On this episode of VADA Live, Joe St. John, Chief Customer Officer at AutoFi, explores innovative strategies using smart dealership technology to achieve speedier deals and create truly satisfied buyers. He offers expert insights into adapting to the expectations of digitally-savvy consumers, ultimately transforming the sales process through enhanced transparency and a focus on customer experience.

In this episode of VADA Live, host Dan Carrigan dives into one of the most critical drivers of dealership success: customer service. Joining the conversation are Kayla Kody, vice president of Richmond Ford Auto Group, and Jake Sodikoff, president and dealer principal of Steven Nissan and President of HoneyCar, a used vehicle franchise with five locations in Virginia. Together, they share ways to enhance customer experiences, balance technology with a personal touch and tackle challenges unique to the auto industry.