We’re so glad you chose to make the trip to White Sulphur Springs and invest your time at VADA’s 2023 Annual Family Convention.
This event is not only a time to learn – it’s a moment to come together, as peers and competitors, as friends and vendor partners. Our schedule is designed for you to recharge, learn, and grow through the valuable insights offered by our convention speakers – and have enough time to spend with your partners and families.
With a pandemic in the rearview and inventory rebounding, it’s become easier for our customers to find vehicles (and harder to sell them), while at the same time facing an economy that makes financing a challenge. It’s an environment that affords us new opportunities for sales, F&I, and fixed ops teams – all of it predicated on building an exceptional customer experience.
The VADA team has selected an impressive lineup of speakers who will offer valuable insights on how we can step up to meet the many opportunities before us, from EVs to growing fixed ops to new ways to uncover profitability. We’re proud to welcome Virginia’s own Geoff Pohanka, who serves as NADA chair, to give us front-line insights on national and federal activities. You’ll also get pumped up and inspired with morning keynotes from motivational and leadership speakers Lonnie Mayne and Ted Ma.
This annual gathering wouldn’t be possible if it weren’t for the generous support provided by our sponsors. Be sure to thank every sponsor, and stop by every exhibitor booth. Introduce yourself. Let them know how much they mean to our sales and service teams.
And of course, it’s not a VADA convention without a party. I hope you’ve packed a colorful costume for our closing dinner, Dia De Los Dealers.
It’s been an honor to serve as Chair of the VADA Board of Directors over the past year. There is so much more to accomplish, and VADA, like our dealer body, is ready to rise to the opportunity.
Liza Myers Borches
VADA Chair
President and CEO, Carter Myers Automotive