VADA Partners with RockED for Dealer Program

September 2022


The Virginia Automobile Dealers Association (VADA) has partnered with RockED to offer its innovative Growth Management platform to all VADA franchised automobile and truck dealers.

VADA President & CEO Don Hall on the partnership:

"Our mission is to enhance the lives and relationships of our VADA members and their staff. With so much on the line and our Franchised Dealer Laws under threat, the winners will be the ones that proactively prepare for tomorrow. RockED is the ideal partner for our dealers because it makes education accessible for everyone customer-facing in the dealership. It gives dealers a process to hold their people accountable for getting better every day."

RockED's Chief Commercial Officer Jay Nieman adds:

"This partnership is a great honor for RockED. Don [Hall], Steve [Hoffman], and the VADA are very well respected in the automotive community for their dealer-first approach. Partnering with them is a testament to our hard work putting dealers at the center of our growth platform. Studies show: businesses with continuous training have better employee retention, higher productivity, and higher income per employee. Which is exactly why RockED's daily learning resonates so much with auto retailers. We innovate and live by Always be Growing."

In its recent NPS study, RockED's learners confirmed the highest satisfaction and most significant impact. More than 85% of learners confirm that they:

  • Perform better and improve their skills
  • Feel more confident and motivated
  • Feel more connected to the dealership

Starting October 1st, 2022, RockED will offer test flights to VADA dealers and prioritize VADA store launches. For more information and personal demos, please reach out to:

Contact RockED:

Jay L. Nieman
Chief Commercial Officer