Service Writer Training
May 28 @ 9:00 am - 5:00 pm

Elevate Your Service Drive
Your service writers are the frontline of your dealership’s fixed operations. Give them the tools they need to maximize every customer interaction, increase retention, and drive profitability. Join us for an intensive, high-impact one-day Service Writer Training presented by our new partners at Brown & Brown Dealer Services.
Note: To minimize disruption to your service drive scheduling, this exact same one-day curriculum is being offered on two separate dates. Send half your team on Tuesday, and the other half on Wednesday!
What Attendees Will Learn
This jam-packed day covers the entire customer lifecycle—from the first phone call to the final vehicle delivery. Key topics include:
- Advanced phone skills
- Turning the price shopper into an appointment
- Proper appointment setting & expectations
- The write-up process
- Navigating generational differences
- Building instant rapport & value
- Soft up-selling techniques
- Presenting scheduled maintenance
- Selling found work
- Proper use of Multi-Point Inspections (MPI)
- Mastering objection handling
- Closing the sale
Event Logistics
Dates: May 27 OR May 28, 2026 (Choose your preferred day)
Time: 9:00 a.m. – 5:00 p.m.
Location: The Place at Innsbrook | 4036-C Cox Rd, Glen Allen, VA
Cost: $399 per attendee (includes lunch)
Walking Distance Accommodations:
Hilton Garden Inn: 4050 Cox Road | (804) 521-2900
Hyatt Place: 4100 Cox Road | (804) 747-9644
Register Now
Select your preferred date using the form below. Please note: You must submit a separate registration form for each individual attendee.

