Northwood University Presents Dealer Award to Dennis Ellmer

Dennis Ellmer, owner and president of Priority Automotive in Chesapeake, will receive the Northwood University Dealer Education Award during the NADA convention next month.

For more than 50 years, this award has recognized automotive retail leaders who have made noteworthy contributions to education in the industry. Honorees are recognized for their substantial dedication over numerous years to the education process and field of automotive marketing.

Ellmer will receive the honor during an awards breakfast on Feb. 16. NADA will be meeting at the Wynn Las Vegas Hotel.

Last fall, Ellmer’s Priority Toyota Chesapeake was named Toyota Motor Corp.’s prestigious “Best in Town” award winner for 2019. The award recognizes the dealership’s groundbreaking program that trains non-violent Norfolk City Jail inmates as automotive technicians.

"Dennis is an innovator in our industry, and we're delighted that Northwood University is presenting recognizing both Dennis and the progressive approach he has brought to training future technicians," said Don Hall, VADA president and CEO. "I'm honored to be attending the awards program next month to help celebrate Dennis and his success."

Based in Midland, Michigan, Northwood University offers two distinct automotive business majors.