Service Writer Training
May 27 @ 9:00 am - May 28 @ 5:00 pm
Elevate Your Service Drive
Your service writers are the frontline of your dealership’s fixed operations. Give them the tools they need to maximize every customer interaction, increase retention, and drive profitability. Join us for a comprehensive, two-day Service Writer Training session presented by our new partners at Brown & Brown Dealer Services.
What Attendees Will Learn
This immersive training covers the entire customer lifecycle—from the first phone call to the final vehicle delivery. Key topics include:
- Advanced phone skills
- Turning the price shopper into an appointment
- Proper appointment setting & expectations
- The write-up process
- Navigating generational differences
- Building instant rapport & value
- Soft up-selling techniques
- Presenting scheduled maintenance
- Selling found work
- Proper use of Multi-Point Inspections (MPI)
- Mastering objection handling
- Closing the sale
Event Logistics
Dates: May 27 & 28, 2026
Time: 9:00 a.m. – 5:00 p.m. (Both Days)
Location: The Place at Innsbrook | 4036-C Cox Rd, Glen Allen, VA
Cost: $399 per attendee (includes lunch)
Walking Distance Accommodations:
Hilton Garden Inn: 4050 Cox Road | (804) 521-2900
Hyatt Place: 4100 Cox Road | (804) 747-9644
Register Now
Secure spots for your service team using the form below.
