VADA Live S1:E30 – Leadership, Legacy, and the Road Ahead with Roger Keller, VADA’s 2025-26 Chairman

In this episode, we sat down with Roger Keller, the incoming Board Chair for VADA, to learn more about his experience with VADA, and how his vision for the future of automotive will fuel his decisions as Chairman for the year ahead. As the only Chairman to have been at the helm of two automobile associations (his other being Indiana), Roger brings insight to supporting the industry and provides key takeaways for VA dealers in the rapidly changing retail auto landscape.