BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Virginia Automobile Dealers Association - ECPv6.18.0//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Virginia Automobile Dealers Association X-ORIGINAL-URL:https://vada.com X-WR-CALDESC:Events for Virginia Automobile Dealers Association REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20270314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20271107T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;VALUE=DATE:20260622 DTEND;VALUE=DATE:20260626 DTSTAMP:20250610T094511Z CREATED:20250520T222104Z LAST-MODIFIED:20250610T094511Z UID:10000103-1782086400-1782431999@vada.com SUMMARY:VADA 2026 Convention DESCRIPTION: URL:https://vada.com/event/vada-2026-convention/ LOCATION:Marriott Virginia Beach Oceanfront Resort\, 4201 Atlantic Ave\,\, Virginia Beach\, VA\, 23451\, United States ATTACH;FMTTYPE=image/png:https://vada.com/wp-content/uploads/2025/05/VADA-2026.png ORGANIZER;CN="Natalie Toler":MAILTO:ntoler@vada.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260923T093000 DTEND;TZID=America/New_York:20260924T163000 DTSTAMP:20260916T182353Z CREATED:20260819T164344Z LAST-MODIFIED:20260916T182353Z UID:10000149-1790155800-1790267400@vada.com SUMMARY:Sales Pro Workshop with Brown & Brown DESCRIPTION:Unlock your sales potential with the Proactive Selling System®. Join us for a dynamic two-day workshop designed for sales professionals who want stronger conversations\, better appointments and more confident closes in today’s market. Master framing\, overcome objections\, and build a strategic goal setting roadmap for consistent performance. Seats are $899/ea for first two seats\, $699/ea for seats 3+. \n\nSales Pro Workshop with Brown & Brown Dealer Services\nSeptember 23 & 24\, 2026 | 9:30 a.m. – 4:30 p.m. both days\nThe Place at Innsbrook\n4036-C Cox Road\, Glen Allen\, VA 23060 \n\nNeed a hotel? These two are within walking distance: \nThe Hilton Garden Inn – Richmond/Innsbrook\n4050 Cox Road\nGlen Allen\, Virginia 23060 \n(804) 521-2900 \nThe Hyatt Place – Richmond/Innsbrook\n4100 Cox Road\nGlen Allen\, Virginia 23060 \n(804) 747-9644 URL:https://vada.com/event/sales-pro-workshop-with-brown-brown/ LOCATION:The Place at Innsbrook\, 4036-C Cox Road\, Glen Allen\, VA\, 23060\, United States CATEGORIES:Education ATTACH;FMTTYPE=image/png:https://vada.com/wp-content/uploads/2026/08/Service-Writer-Training-Event-Poster-1.png ORGANIZER;CN="Natalie Toler":MAILTO:ntoler@vada.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20261006T173000 DTEND;TZID=America/New_York:20261007T113000 DTSTAMP:20260924T135020Z CREATED:20260817T220647Z LAST-MODIFIED:20260924T135020Z UID:10000148-1791307800-1791372600@vada.com SUMMARY:NextGen Virginia 'Rev Up in Roanoke' DESCRIPTION: \n \n \n \n \n\nSave the Date & Register\nRev Up in Roanoke\nTwo days built to sharpen how you lead. Sit down with industry experts on the challenges facing dealership managers right now\, trade notes with the peers rising alongside you\, and leave with practical tools you can put to work Monday morning. \n \n \n\n\n\nWhen\nOctober 6-7\n \n\nWhere\nRoanoke\, VA\n \n\n \n \n \n\n Register Now\n \n \n\nThe Run of Show\n \n \n\nTuesday | October 6\n \n \n\n\n \n\n5:30 – 6:45p.m.\n\nRoanoke Pinball Museum\n1 Market Square SE\, Roanoke\, VA 24011\n \n\n\n \n \n\n\n \n\n7 – 8:30p.m.\n\nDinner at Three Notch’d Brewery & Craft Kitchen\n24 Campbell Ave SE\, Roanoke\, VA 24011\n \n\n \n \n\n\nReserve Your Room\nLiberty Trust Hotel — $250 / night\nVADA has secured a room block for NextGen attendees. Need a room? Just mark it on the registration form below. We’ll reserve a room for you at our discounted rate.\n \n \n \n\nWednesday | October 7\n \n \n\n\n \n\n8:30–11:30a.m.\n\nNextGen Meeting — Haley Toyota\n1530 Courtland Rd NE\, Roanoke\, VA 24012\n \n\n \n \n\n\nLeading People\, Managing Risk: What Today’s Dealership Leaders Need to Know\nEffective dealership leadership requires more than operational knowledge — it also requires the ability to manage people\, address workplace concerns\, and make consistent decisions that reduce unnecessary risk. This practical session will prepare current and future dealership leaders to navigate common HR challenges\, strengthen employee accountability\, and build a more effective workplace culture. \n\nJamie Hasty\nSESCO\n \n \n \n \n\n\nThe FTC’s New Dealer Pricing FAQ\, Decoded\nOn September 15\, the FTC released detailed FAQs on automobile pricing and advertising — the clearest signal yet of how the Commission will apply the standards behind its March warning letters to 97 dealer groups. This session focuses on what’s new: MSRP display\, document fees\, leasing disclosures\, negotiated pricing and vehicle availability\, and what dealership leaders need to change in practice. \n\nMimi Perka\nVADA\n \n \n \n \n\n\n \n\n\nStar City Golf Club  Optional\nIndoor golfing experience across from Haley Toyota\, at the conclusion of the meeting.\n \n\n \n \n\nMore sessions to come. The rest of the agenda is still in the works. We’ll share the full schedule as soon as it’s finalized!\n \n \n\nClaim Your Spot\nRegistration for this event is required\, and seats will fill up quickly. Complete the form below to guarantee your spot. \n \n \n\n\n \n \n\n \n\n \n \n NextGen Rev Up in Roanoke\n \n \n CompanyThis field is for validation purposes and should be left unchanged.Contact DetailsName(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Email(Required)\n \n Enter Email\n \n \n \n Confirm Email\n \n \n \n Phone(Required)Dealership Name(Required)Event DetailsWill you be at the Roanoke Pinball Museum?(Required)Tuesday | 5:30 - 6:45 p.m.YesNoWill you be with us for dinner?(Required)Tuesday | 7 - 8:30 p.m. | Three Notch'd Brewery & Craft KitchenYesNoWill you need a room at the Liberty Trust Hotel?(Required)NoYesIf you need a room at the Liberty Trust Hotel\, reply "yes"\, and we'll reserve your room with VADA's rate ($250).Will you be at our meeting at Haley Toyota in Roanoke?(Required)Wednesday | 8:30 - 11:30 a.m. | Haley Toyota of RoanokeYesNoAttendee Total\n \n Credit Card\n \n Submit RSVP \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n \n  URL:https://vada.com/event/nextgen-rev-roanoke/ LOCATION:NC CATEGORIES:NextGen ATTACH;FMTTYPE=image/png:https://vada.com/wp-content/uploads/2026/09/2.png ORGANIZER;CN="Mimi Perka":MAILTO:mperka@vada.com END:VEVENT END:VCALENDAR