BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Virginia Automobile Dealers Association - ECPv6.8.3//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://vada.com X-WR-CALDESC:Events for Virginia Automobile Dealers Association REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20260527T090000 DTEND;TZID=America/New_York:20260527T170000 DTSTAMP:20260512T161138 CREATED:20260416T185010Z LAST-MODIFIED:20260417T093638Z UID:10000135-1779872400-1779901200@vada.com SUMMARY:Service Writer Training DESCRIPTION:Elevate Your Service Drive\nYour service writers are the frontline of your dealership’s fixed operations. Give them the tools they need to maximize every customer interaction\, increase retention\, and drive profitability. Join us for an intensive\, high-impact one-day Service Writer Training presented by our new partners at Brown & Brown Dealer Services. \nNote: To minimize disruption to your service drive scheduling\, this exact same one-day curriculum is being offered on two separate dates. Send half your team on Tuesday\, and the other half on Wednesday! \nWhat Attendees Will Learn\nThis jam-packed day covers the entire customer lifecycle—from the first phone call to the final vehicle delivery. Key topics include: \n\nAdvanced phone skills\nTurning the price shopper into an appointment\nProper appointment setting & expectations\nThe write-up process\nNavigating generational differences\nBuilding instant rapport & value\nSoft up-selling techniques\nPresenting scheduled maintenance\nSelling found work\nProper use of Multi-Point Inspections (MPI)\nMastering objection handling\nClosing the sale\n\n\nEvent Logistics\nDates: May 27 OR May 28\, 2026 (Choose your preferred day) \nTime: 9:00 a.m. – 5:00 p.m. \nLocation: The Place at Innsbrook | 4036-C Cox Rd\, Glen Allen\, VA \nCost: $399 per attendee (includes lunch) \n\nWalking Distance Accommodations:\nHilton Garden Inn: 4050 Cox Road | (804) 521-2900 \nHyatt Place: 4100 Cox Road | (804) 747-9644 \n \nRegister Now\nSelect your preferred date using the form below. Please note: You must submit a separate registration form for each individual attendee. \n\n\n \n \n \n \n \n \n Step 1 of 3\n \n \n 33%\n \n \n NameThis field is for validation purposes and should be left unchanged.Contact DetailsName(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Dealership Name(Required)Position at Dealership(Required)Email(Required)\n \n Enter Email\n \n \n \n Confirm Email\n \n \n \n Phone(Required)\n \n \n \n \n \n \n \n Which day will you participate in the Service Writer Training?(Required)The VADA Service Writer Training is a 1-day event hosted on two separate days.\n \n \n Wednesday\, May 27\, 2026\n \n \n \n Thursday\, May 28\, 2026\n \n \n \n \n \n \n \n \n Payment DetailsService Writer Training RegistrationTotal\n \n Credit Card URL:https://vada.com/event/service-writer-training/2026-05-27/ LOCATION:The Place at Innsbrook\, 4036-C Cox Road\, Glen Allen\, VA\, 23060\, United States CATEGORIES:Education ATTACH;FMTTYPE=image/png:https://vada.com/wp-content/uploads/2026/04/Service-Writer-Training-Event-Poster-2.png ORGANIZER;CN="Natalie Toler":MAILTO:ntoler@vada.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260528T090000 DTEND;TZID=America/New_York:20260528T170000 DTSTAMP:20260512T161138 CREATED:20260416T185010Z LAST-MODIFIED:20260417T093638Z UID:10000136-1779958800-1779987600@vada.com SUMMARY:Service Writer Training DESCRIPTION:Elevate Your Service Drive\nYour service writers are the frontline of your dealership’s fixed operations. Give them the tools they need to maximize every customer interaction\, increase retention\, and drive profitability. Join us for an intensive\, high-impact one-day Service Writer Training presented by our new partners at Brown & Brown Dealer Services. \nNote: To minimize disruption to your service drive scheduling\, this exact same one-day curriculum is being offered on two separate dates. Send half your team on Tuesday\, and the other half on Wednesday! \nWhat Attendees Will Learn\nThis jam-packed day covers the entire customer lifecycle—from the first phone call to the final vehicle delivery. Key topics include: \n\nAdvanced phone skills\nTurning the price shopper into an appointment\nProper appointment setting & expectations\nThe write-up process\nNavigating generational differences\nBuilding instant rapport & value\nSoft up-selling techniques\nPresenting scheduled maintenance\nSelling found work\nProper use of Multi-Point Inspections (MPI)\nMastering objection handling\nClosing the sale\n\n\nEvent Logistics\nDates: May 27 OR May 28\, 2026 (Choose your preferred day) \nTime: 9:00 a.m. – 5:00 p.m. \nLocation: The Place at Innsbrook | 4036-C Cox Rd\, Glen Allen\, VA \nCost: $399 per attendee (includes lunch) \n\nWalking Distance Accommodations:\nHilton Garden Inn: 4050 Cox Road | (804) 521-2900 \nHyatt Place: 4100 Cox Road | (804) 747-9644 \n \nRegister Now\nSelect your preferred date using the form below. Please note: You must submit a separate registration form for each individual attendee. \n\n \n \n \n \n \n \n Step 1 of 3\n \n \n 33%\n \n \n InstagramThis field is for validation purposes and should be left unchanged.Contact DetailsName(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Dealership Name(Required)Position at Dealership(Required)Email(Required)\n \n Enter Email\n \n \n \n Confirm Email\n \n \n \n Phone(Required)\n \n \n \n \n \n \n \n Which day will you participate in the Service Writer Training?(Required)The VADA Service Writer Training is a 1-day event hosted on two separate days.\n \n \n Wednesday\, May 27\, 2026\n \n \n \n Thursday\, May 28\, 2026\n \n \n \n \n \n \n \n \n Payment DetailsService Writer Training RegistrationTotal\n \n Credit Card URL:https://vada.com/event/service-writer-training/2026-05-28/ LOCATION:The Place at Innsbrook\, 4036-C Cox Road\, Glen Allen\, VA\, 23060\, United States CATEGORIES:Education ATTACH;FMTTYPE=image/png:https://vada.com/wp-content/uploads/2026/04/Service-Writer-Training-Event-Poster-2.png ORGANIZER;CN="Natalie Toler":MAILTO:ntoler@vada.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20260811 DTEND;VALUE=DATE:20260812 DTSTAMP:20260512T161139 CREATED:20260326T155245Z LAST-MODIFIED:20260326T155245Z UID:10000130-1786406400-1786492799@vada.com SUMMARY:Dealership Sales & GM Summit DESCRIPTION: URL:https://vada.com/event/dealership-sales-gm-summit/ CATEGORIES:Education ATTACH;FMTTYPE=image/png:https://vada.com/wp-content/uploads/2026/03/Black-and-White-Minimalist-Creative-Brief-Presentation-1.png ORGANIZER;CN="Natalie Toler":MAILTO:ntoler@vada.com END:VEVENT END:VCALENDAR