BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Virginia Automobile Dealers Association - ECPv6.8.3//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Virginia Automobile Dealers Association X-ORIGINAL-URL:https://vada.com X-WR-CALDESC:Events for Virginia Automobile Dealers Association REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20260527T090000 DTEND;TZID=America/New_York:20260527T170000 DTSTAMP:20260831T155943 CREATED:20260416T185010Z LAST-MODIFIED:20260417T093638Z UID:10000135-1779872400-1779901200@vada.com SUMMARY:Service Writer Training DESCRIPTION:Elevate Your Service Drive\nYour service writers are the frontline of your dealership’s fixed operations. Give them the tools they need to maximize every customer interaction\, increase retention\, and drive profitability. Join us for an intensive\, high-impact one-day Service Writer Training presented by our new partners at Brown & Brown Dealer Services. \nNote: To minimize disruption to your service drive scheduling\, this exact same one-day curriculum is being offered on two separate dates. Send half your team on Tuesday\, and the other half on Wednesday! \nWhat Attendees Will Learn\nThis jam-packed day covers the entire customer lifecycle—from the first phone call to the final vehicle delivery. Key topics include: \n\nAdvanced phone skills\nTurning the price shopper into an appointment\nProper appointment setting & expectations\nThe write-up process\nNavigating generational differences\nBuilding instant rapport & value\nSoft up-selling techniques\nPresenting scheduled maintenance\nSelling found work\nProper use of Multi-Point Inspections (MPI)\nMastering objection handling\nClosing the sale\n\n\nEvent Logistics\nDates: May 27 OR May 28\, 2026 (Choose your preferred day) \nTime: 9:00 a.m. – 5:00 p.m. \nLocation: The Place at Innsbrook | 4036-C Cox Rd\, Glen Allen\, VA \nCost: $399 per attendee (includes lunch) \n\nWalking Distance Accommodations:\nHilton Garden Inn: 4050 Cox Road | (804) 521-2900 \nHyatt Place: 4100 Cox Road | (804) 747-9644 \n \nRegister Now\nSelect your preferred date using the form below. Please note: You must submit a separate registration form for each individual attendee. \n\n\n \n \n \n \n \n \n Step 1 of 3\n \n \n 33%\n \n \n FacebookThis field is for validation purposes and should be left unchanged.Contact DetailsName(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Dealership Name(Required)Position at Dealership(Required)Email(Required)\n \n Enter Email\n \n \n \n Confirm Email\n \n \n \n Phone(Required)\n \n \n \n \n \n \n \n Which day will you participate in the Service Writer Training?(Required)The VADA Service Writer Training is a 1-day event hosted on two separate days.\n \n \n Wednesday\, May 27\, 2026\n \n \n \n Thursday\, May 28\, 2026\n \n \n \n \n \n \n \n \n Payment DetailsService Writer Training RegistrationTotal\n \n Credit Card URL:https://vada.com/event/service-writer-training/2026-05-27/ LOCATION:The Place at Innsbrook\, 4036-C Cox Road\, Glen Allen\, VA\, 23060\, United States CATEGORIES:Education ATTACH;FMTTYPE=image/png:https://vada.com/wp-content/uploads/2026/04/Service-Writer-Training-Event-Poster-2.png ORGANIZER;CN="Natalie Toler":MAILTO:ntoler@vada.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260528T090000 DTEND;TZID=America/New_York:20260528T170000 DTSTAMP:20260831T155943 CREATED:20260416T185010Z LAST-MODIFIED:20260417T093638Z UID:10000136-1779958800-1779987600@vada.com SUMMARY:Service Writer Training DESCRIPTION:Elevate Your Service Drive\nYour service writers are the frontline of your dealership’s fixed operations. Give them the tools they need to maximize every customer interaction\, increase retention\, and drive profitability. Join us for an intensive\, high-impact one-day Service Writer Training presented by our new partners at Brown & Brown Dealer Services. \nNote: To minimize disruption to your service drive scheduling\, this exact same one-day curriculum is being offered on two separate dates. Send half your team on Tuesday\, and the other half on Wednesday! \nWhat Attendees Will Learn\nThis jam-packed day covers the entire customer lifecycle—from the first phone call to the final vehicle delivery. Key topics include: \n\nAdvanced phone skills\nTurning the price shopper into an appointment\nProper appointment setting & expectations\nThe write-up process\nNavigating generational differences\nBuilding instant rapport & value\nSoft up-selling techniques\nPresenting scheduled maintenance\nSelling found work\nProper use of Multi-Point Inspections (MPI)\nMastering objection handling\nClosing the sale\n\n\nEvent Logistics\nDates: May 27 OR May 28\, 2026 (Choose your preferred day) \nTime: 9:00 a.m. – 5:00 p.m. \nLocation: The Place at Innsbrook | 4036-C Cox Rd\, Glen Allen\, VA \nCost: $399 per attendee (includes lunch) \n\nWalking Distance Accommodations:\nHilton Garden Inn: 4050 Cox Road | (804) 521-2900 \nHyatt Place: 4100 Cox Road | (804) 747-9644 \n \nRegister Now\nSelect your preferred date using the form below. Please note: You must submit a separate registration form for each individual attendee. \n\n \n \n \n \n \n \n Step 1 of 3\n \n \n 33%\n \n \n URLThis field is for validation purposes and should be left unchanged.Contact DetailsName(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Dealership Name(Required)Position at Dealership(Required)Email(Required)\n \n Enter Email\n \n \n \n Confirm Email\n \n \n \n Phone(Required)\n \n \n \n \n \n \n \n Which day will you participate in the Service Writer Training?(Required)The VADA Service Writer Training is a 1-day event hosted on two separate days.\n \n \n Wednesday\, May 27\, 2026\n \n \n \n Thursday\, May 28\, 2026\n \n \n \n \n \n \n \n \n Payment DetailsService Writer Training RegistrationTotal\n \n Credit Card URL:https://vada.com/event/service-writer-training/2026-05-28/ LOCATION:The Place at Innsbrook\, 4036-C Cox Road\, Glen Allen\, VA\, 23060\, United States CATEGORIES:Education ATTACH;FMTTYPE=image/png:https://vada.com/wp-content/uploads/2026/04/Service-Writer-Training-Event-Poster-2.png ORGANIZER;CN="Natalie Toler":MAILTO:ntoler@vada.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260923T093000 DTEND;TZID=America/New_York:20260924T163000 DTSTAMP:20260831T155943 CREATED:20260819T164344Z LAST-MODIFIED:20260824T153853Z UID:10000149-1790155800-1790267400@vada.com SUMMARY:Sales Pro Workshop with Brown & Brown DESCRIPTION:Unlock your sales potential with the Proactive Selling System®. Join us for a dynamic two-day workshop designed for sales professionals who want stronger conversations\, better appointments and more confident closes in today’s market. Master framing\, overcome objections\, and build a strategic goal setting roadmap for consistent performance. Seats are $899/ea for first two seats\, $699/ea for seats 3+. \n\nSales Pro Workshop with Brown & Brown Dealer Services\nSeptember 23 & 24\, 2026 | 9:30 a.m. – 4:30 p.m. both days\nThe Place at Innsbrook\n4036-C Cox Road\, Glen Allen\, VA 23060 \n\nNeed a hotel? These two are within walking distance: \nThe Hilton Garden Inn – Richmond/Innsbrook\n4050 Cox Road\nGlen Allen\, Virginia 23060 \n(804) 521-2900 \nThe Hyatt Place – Richmond/Innsbrook\n4100 Cox Road\nGlen Allen\, Virginia 23060 \n(804) 747-9644 \n\n\n \n \n Sales Workshop September 2026\n \n \n \n \n Step 1 of 3\n \n \n 33%\n \n \n NameThis field is for validation purposes and should be left unchanged.Contact DetailsDealership Name(Required)Phone(Required)\n \n \n \n \n \n \n \n How Many People are You Registering?1 Attendee2 Attendees3 Attendees4 AttendeesRegistrant 1 & 2: $899/ea; Registrant 3+: $699/ea. Have more than 4 attendees you'd like to register? Contact Natalie Toler (ntoler@vada.com)Registrant 1 Name(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Registrant 1 Position at Dealership(Required)Registrant 1 Mobile Phone NumberRegistrant 1 Email Address(Required)\n \n Enter Email\n \n \n \n Confirm Email\n \n \n \n Registrant 2 Name(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Registrant 2 Position at Dealership(Required)Registrant 2 Mobile Phone NumberRegistrant 2 Email Address(Required)\n \n Enter Email\n \n \n \n Confirm Email\n \n \n \n Registrant 3 Name(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Registrant 3 Position at Dealership(Required)Registrant 3 Email Address(Required)\n \n Enter Email\n \n \n \n Confirm Email\n \n \n \n Registrant 3 Mobile Phone NumberRegistrant 4 Name(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Registrant 4 Email Address(Required)\n \n Enter Email\n \n \n \n Confirm Email\n \n \n \n Registrant 4 Mobile Phone NumberRegistrant 4 Position at Dealership(Required)\n \n \n \n \n \n \n \n Payment DetailsCoupon Code Total\n \n Credit Card URL:https://vada.com/event/sales-pro-workshop-with-brown-brown/ LOCATION:The Place at Innsbrook\, 4036-C Cox Road\, Glen Allen\, VA\, 23060\, United States CATEGORIES:Education ATTACH;FMTTYPE=image/png:https://vada.com/wp-content/uploads/2026/08/Service-Writer-Training-Event-Poster-1.png ORGANIZER;CN="Natalie Toler":MAILTO:ntoler@vada.com END:VEVENT END:VCALENDAR