Virginia Automobile Dealers Association

Controller Workshop
2026-03-24 09:30 - 14:30 (America/New_York) | The Place at Innsbrook, 4036-C Cox Road, Glen Allen, VA, 23060, United States
Join us for a half-day Controller Workshop designed for dealership and business finance professionals. This session will feature presentations and discussion led by VITU, Merchant Advocate, and Veramatic (Accumatic), focusing on best practices, compliance considerations, and tools that support accurate reporting and efficient operations.
Attendees will have the opportunity to hear directly from industry partners, ask questions, and connect with peers in similar roles.
This workshop is designed for CFOs, Controllers, and Office Managers.
Registration today using the form below.
Lunch will be provided.

VADA Controller Workshop
Tuesday, March 24, 2026
9:30 a.m. – 2:30 p.m.
The Place at Innsbrook

Controller Workshop 2026 Registration
Join us for the Controller Workshop. Please complete a registration for each registrant!
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Service Writer Training
2026-05-27 09:00 - 17:00 | The Place at Innsbrook, 4036-C Cox Road, Glen Allen, VA, 23060, United States
Elevate Your Service Drive
Your service writers are the frontline of your dealership’s fixed operations. Give them the tools they need to maximize every customer interaction, increase retention, and drive profitability. Join us for an intensive, high-impact one-day Service Writer Training presented by our new partners at Brown & Brown Dealer Services.
Note: To minimize disruption to your service drive scheduling, this exact same one-day curriculum is being offered on two separate dates. Send half your team on Tuesday, and the other half on Wednesday!
What Attendees Will Learn
This jam-packed day covers the entire customer lifecycle—from the first phone call to the final vehicle delivery. Key topics include:

Advanced phone skills
Turning the price shopper into an appointment
Proper appointment setting & expectations
The write-up process
Navigating generational differences
Building instant rapport & value
Soft up-selling techniques
Presenting scheduled maintenance
Selling found work
Proper use of Multi-Point Inspections (MPI)
Mastering objection handling
Closing the sale

Event Logistics
Dates: May 27 OR May 28, 2026 (Choose your preferred day)
Time: 9:00 a.m. – 5:00 p.m.
Location: The Place at Innsbrook | 4036-C Cox Rd, Glen Allen, VA
Cost: $399 per attendee (includes lunch)

Walking Distance Accommodations:
Hilton Garden Inn: 4050 Cox Road | (804) 521-2900
Hyatt Place: 4100 Cox Road | (804) 747-9644

Register Now
Select your preferred date using the form below. Please note: You must submit a separate registration form for each individual attendee.

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Dealership Name(Required)Position at Dealership(Required)Email(Required)

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Which day will you participate in the Service Writer Training?(Required)The VADA Service Writer Training is a 1-day event hosted on two separate days.

Wednesday, May 27, 2026

Thursday, May 28, 2026

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Service Writer Training
2026-05-28 09:00 - 17:00 | The Place at Innsbrook, 4036-C Cox Road, Glen Allen, VA, 23060, United States
Elevate Your Service Drive
Your service writers are the frontline of your dealership’s fixed operations. Give them the tools they need to maximize every customer interaction, increase retention, and drive profitability. Join us for an intensive, high-impact one-day Service Writer Training presented by our new partners at Brown & Brown Dealer Services.
Note: To minimize disruption to your service drive scheduling, this exact same one-day curriculum is being offered on two separate dates. Send half your team on Tuesday, and the other half on Wednesday!
What Attendees Will Learn
This jam-packed day covers the entire customer lifecycle—from the first phone call to the final vehicle delivery. Key topics include:

Advanced phone skills
Turning the price shopper into an appointment
Proper appointment setting & expectations
The write-up process
Navigating generational differences
Building instant rapport & value
Soft up-selling techniques
Presenting scheduled maintenance
Selling found work
Proper use of Multi-Point Inspections (MPI)
Mastering objection handling
Closing the sale

Event Logistics
Dates: May 27 OR May 28, 2026 (Choose your preferred day)
Time: 9:00 a.m. – 5:00 p.m.
Location: The Place at Innsbrook | 4036-C Cox Rd, Glen Allen, VA
Cost: $399 per attendee (includes lunch)

Walking Distance Accommodations:
Hilton Garden Inn: 4050 Cox Road | (804) 521-2900
Hyatt Place: 4100 Cox Road | (804) 747-9644

Register Now
Select your preferred date using the form below. Please note: You must submit a separate registration form for each individual attendee.

Step 1 of 3

33%

URLThis field is for validation purposes and should be left unchanged.Contact DetailsName(Required)

First

Last

Dealership Name(Required)Position at Dealership(Required)Email(Required)

Enter Email

Confirm Email

Phone(Required)

Which day will you participate in the Service Writer Training?(Required)The VADA Service Writer Training is a 1-day event hosted on two separate days.

Wednesday, May 27, 2026

Thursday, May 28, 2026

Payment DetailsService Writer Training RegistrationTotal

Credit Card

Dealership Sales & GM Summit
2026-08-11
